What are Different Types Of eCommerce Store Audits?
Just like your car needs servicing and you need regular checkups, your website needs servicing too. So, you should get your website audited regularly. Have some questions popping into your head? Don’t worry, we’ll answer all your questions in the blog. Keep reading to know more about website code audits.
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Table of Contents
On this page
Table of Contents
What are eCommerce Store Audits?
An eCommerce store audit is an assessment of the performance of your page or website. Though your website may appear to be running smoothly on the surface, many of its components may be outdated or never have been updated.
Inevitably, you will see a decline in website performance, speed, or usability, which will lead to a drop in site traffic and a corresponding decrease in revenue.
A critical step in updating and revamping your website is to have the code for the site audited.
What are the different types of website audits?
A Website audit is an in-depth examination of all the elements that affect its rank in search engines and the user experience.
On the other hand, a thorough review of the website might not always be necessary. Here are some of the most common kinds of audits.
1. Technical Audit :
While high-quality content and backlinks are essential for SEO, they may be rendered useless if your site is experiencing technical difficulties.
When conducting a technical audit, the main focus is on following best practices for site visibility and making sure that your site satisfies the criteria of all major search engines.
2. SEO Audit :
An SEO audit evaluates the search engine friendliness of a website by looking at various factors, such as keywords, link profiles, traffic patterns, goal conversions, metadata, and even the quality of the optimized images and videos featured on the site.
It is also necessary to conduct an audit of numerous technical aspects.
3. Content Audit :
While it is common to practise reviewing content as part of an SEO audit, a stand-alone content audit can be just as beneficial. By providing clear insights into what kind of messaging and tone of voice is converting and what isn’t.
The user experience (UX), backlink, code/markup, social media, conversion rate optimization (CRO), competitor, and Google Analytics audits are all examples of smaller, more specific types of audits.
4. Design Audit:
This audit ensures that the design of your website is attractive and appealing to offer a good customer experience.
It takes the structure, content and colours of the website in consideration to provide a brilliant and enhanced user experience.
5. Competition Audit:
To ensure that your business is unique, you need to be well aware of the next move of your competitors.
Keeping a check on the websites of your competitors will assist you in formulating better business strategies.
Conclusion:
Here we are done with our article on the importance of website code audit. These are the foundations of a code audit, and once we’ve examined them, it’ll be much clearer what changes need to be made to your site.
It can also help us identify potential problems early on, improving our estimates’ precision. Time and money could be spared due to this action in the future. A code audit is a helpful preliminary step toward any significant website upgrade or redesign.
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